26 March 2026 · 8 min read
Relevance is earned through structured data
Every marketplace search engine reads structured fields before it reads prose. Attributes, item specifics and category assignments determine whether you are eligible to rank at all.
Conversion signals decide position
Once eligible, ranking is largely driven by click-through and conversion. Imagery, price competitiveness and review quality therefore function as SEO inputs.
Avoid keyword repetition
Modern marketplace algorithms index the whole listing. Repeating a phrase in the title, bullets and backend adds nothing and reads badly to buyers.