12 March 2026 · 6 min read
Find the doubt, then remove it
Sizing uncertainty, delivery cost, compatibility and returns policy account for a large share of abandoned sessions. Answer them on the page.
Measure one change at a time
Stacking five changes in one week guarantees you learn nothing. Sequence changes and give each enough traffic to be readable.
Respect statistical reality
Low-traffic stores rarely reach significance quickly. In those cases, prioritise obvious usability fixes over formal testing.